With the full editorial and design team retained on a freelance basis to continue producing the magazine to the highest standard, the BA will be increasing the number of bookshop that will receive the magazine free up to over 400 bookshops, with an anticipated circulation of 20,000 readers for the Autumn issue. 
Free to consumers and stocked in independent bookshops, Booktime features author interviews, in-depth book reviews, book roundups, and quizzes. Booktime is an essential guide to the most anticipated books of the season, spanning adult’s and children’s titles.

Alan Staton, Director of Strategy & Communications, Booksellers Association said: “We’re delighted to be producing the next issue of Booktime, which has proved universally popular among book lovers and booksellers alike. At this pivotal time for bookshops in the UK, when they need more support than ever before, we hope that publishers will support independent bookshops by booking advertising in the Autumn issue.”

Emma Milne-White, Owner, Hungerford Bookshop, said: “We are so pleased to hear that BookTime will continue. It's another enjoyable way for our customers to discover new books. It certainly leads to orders and sales, and it is a real bonus to be able to offer something of this quality for free.”

Tamsin Rosewell, bookseller at Kenilworth Books, said: “BookTime magazine is absolutely the best industry magazine we had because we read it, and our customers read it too"

Richard Green, Field Sales Manager (UK), Macmillan, said: “Booktime is an invaluable tool for us to talk to indie bookshop customers about our books – it's great that it includes extracts and author features too. We are thrilled that the BA have taken over the production of Booktime with the same excellent editorial team on board.”

Richard Hawton, UK Regional Sales Director, Simon & Schuster, said: “Here at S&S, we’re very pleased to see the return of Booktime Magazine! It’s proved to be an excellent vehicle for author interviews and features, offering insight into the hard work that goes into writing and creating the books we love so much. It’s especially heartening that Independent Booksellers will continue to have something special and insightful to offer readers upon their return to the High Street. We wish everyone in Editorial and Production there the best of luck and very much look forward to working with them in the future.”

The BA taking over the running of Booktime from Bertrams follows the BA’s purchase of Bertline from the wholesaler.