Go All In: If You’re Into It, Read Into It.

 
Whether you’re into gaming, gardening, music, sport, family time or food, reading helps you go all in on the things that matter most. 
 
The National Year of Reading 2026 invites everyone to reimagine reading as social, modern and personally meaningful – not something extra, but something that adds extra to what you already love.
 
Go All In shows how reading in all its forms – on a device, comics, graphic novels, audiobooks, fiction and non-fiction – is the ultimate way to dive deeper into your passions.
 
Find out more at goallin.org.uk
 
 
The Booksellers Association team is working closely with the National Year of Reading. We will be providing members with print and digital resources shortly, and we’ll be adding information to this page throughout 2026.
 
In the meantime, here are some ideas to get you started:

1. Start with what you've got (book groups, events programmes, etc): what within your existing activities can you adapt for a Go All In focus?
2. Partner with your local high street cafe or other businesses within your community 
3. Know a venue where reading isn't normally visible? Can you host one of your events there?
4. Build relationships with local charities/food banks
5. Speak to your local council about regional reading initiatives 
6. Think across the entertainment sector - are there other big moments happening in film & tv (great for book adaptations), theatre or music that can lead to joint promotion?
7. Work with your local library for an events exchange 
8. Join forces with other local bookshops - power in numbers!
9. Maximise the Booksellers' Associations existing Books Are My Bag campaigns, ie Independent Bookshop Week, Bookshop Day, etc along with Booktime magazine by planning activity to coincide  

If you have any questions, please email Emma Bradshaw, Head of Marketing and Communications, Booksellers Association.