The Booksellers Association of the United Kingdom & Ireland Limited

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WHAT IS BAseline?
BAseline is a popular, valued, and FREE business comparison tool available to all independent BA members in the UK who have physical bookshops. The confidential service is provided by the BA to help booksellers gain more insight into their businesses.

WHO CAN TAKE PART?
BAseline is available to all UK-based independent booksellers who are BA members, have physical bookshops and have been trading since at least 1 January 2023.

HOW DOES IT WORK?
The BAseline forms for first-time participants are available on request from 11 March. The pre-populated forms (for those who have participated in the past) are sent out later in March. Booksellers should complete the form, submitting figures relating to their turnover, margins, overheads, opening hours, staff numbers and trading space which are then analysed by Nielsen. All figures are treated in the strictest confidence. Should you require guidance in completing the form, the BA and Nielsen are here to help. We can arrange for you to have free access to a dedicated mentor to take you through the form step by step. Your mentor will also be able to assist you in interpreting the reports that you receive at the end of the process. The deadline for submitting the completed BAseline form is 30 June 2024.

WHAT DO I GET OUT OF IT?
Participating booksellers hear back from Nielsen with an overview report on the independent sector as well as a bespoke report containing constructive, actionable data. The feedback from the BAseline exercise allows booksellers to review areas such as sales, margins, product mix, staff costs and overheads.

WHAT SHOULD I DO NEXT?
To sign up for BAseline or to ask for more information, please contact Kate Gunning: kate.gunning@booksellers.org.uk

 
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