Caboodle, the rewards programme from National Book Tokens, is a free local marketing tool, enabling you to communicate your bookshop’s offers and events to thousands of booklovers, and gift card givers and recipients, near to your shop. Easily and quickly upload offers and events, such as updates about your bookshop, online events, author signings, book clubs, free coffee, children's events, local festivals, or signed editions.
on the National Book Tokens and Caboodle websites
on the Independent Bookshop Week or Books Are My Bag websites
in our local offer emails which are automatically sent to Caboodle members near your bookshop
As if that wasn’t enough, all bookshops with offers on Caboodle are in with a chance of winning the Bookshop of the Month hamper prize! Do you have any questions, or want to know more about how to make the most of the programme? Get in touch with Tara and Stacey at National Book Tokens.
“Caboodle is an amazing, easy to use tool. The fact that it sends out 1000’s of automatic emails every month has been amazing during the last 12 months – a real asset for a small business during such a tough year.” Sam from The Snug Bookshop “We’ve had customers from further afield pop in when visiting the area because they’ve found us on Caboodle, and local customers hear about new offers and events thanks to their Caboodle updates. It also makes us feel like we are giants!” Jacqueline from Jacqson Diego Story Emporium “We’ve found it’s a great way to connect with potential customers in our local area. It’s also a very easy platform to use – even I can do it! It’s a brilliant tool which adds another layer of marketing and direct communication to customers, and it’s completely free.” Sally from Far From the Madding Crowd