National Book Tokens have been inspiring booklovers in the UK and Ireland since 1932. An essential part of any bookseller’s product mix, our gift cards deliver on average around 2% of revenue, and bring new and existing  customers to bookshops more frequently.

As an official National Book Tokens bookshop, you’ll be in good company. Bookshops that sell and redeem our gift cards benefit from:

We’ve designed National Book Tokens with busy booksellers in mind, so they require very little time to manage and take up very little space in your bookshop. Our friendly Customer Service team are on hand to help when you need it, while our marketing team work hard to drive footfall to physical bookshops and, with National Book Tokens Local, to help you promote your business to local booklovers.

We constantly refresh our range of eye-catching designs, so there truly is a gift for every reader and every occasion, while our range of flexible display options ensure that no matter how big or small your shop, National Book Tokens will fit perfectly alongside your other gifts and point-of-sale items.
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You and your customers can rest assured that National Book Tokens are not only a fantastic gift to give – they’re a trustworthy one, too. Our gift cards are printed on FSC-certified board, have an 8-year expiry from last use (not to mention we replace all expired cards) and can be loaded with any value from £1/€1 to £250/€250. In recent years, we have integrated National Book Tokens into BatchLine POS and Gardlink, making selling and redeeming quicker and easier.

We invest heavily in supporting high street bookshops, with significant budget behind key gifting campaigns throughout Q4, and ongoing consumer promotion throughout the year through the full marketing mix. Our large and highly engaged consumer database of avid readers and gift givers is refreshed constantly by ongoing acquisition activity, and maintained through tactics to encourage loyalty; it’s this list that powers our FREE local marketing platform, National Book Tokens Local, giving you access to these highly engaged book buyers to promote your business.

National Book Tokens support several charities and initiatives to help encourage reading and literacy for all. We are the proud sponsor of World Book Day, the biggest annual event supporting books and reading; Read for Good, the charity that improves lives through reading with its brilliant sponsored read and hospital programme; Book Aid International, a charity that sends books around the world to communities where people do not have access to the books they need and the Jhalak Prize, which celebrates books by writers of colour. National Book Tokens also sponsor the Books Are My Bag Readers Awards, the Irish Book Awards, and the Edinburgh International Book Festival, among other initiatives.
 
Find out more at nationalbooktokens.com, or visit our dedicated Bookseller Zone.

 

National Book Tokens Local (formerly Caboodle) is a targeted digital marketing platform designed to connect bookshops with National Book Tokens’ highly engaged database of booklovers.

As an official National Book Tokens bookseller, you have automatic – and free – access to the platform, which sees all your listings not only published online at nationalbooktokens.com, but also emailed directly to our subscribers living within a 10-mile radius of your bookshop. All you need to do is upload your events, offers, and updates, and we’ll sort out the rest (and send you all the stats!).

By using National Book Tokens Local, bookshops gain FREE access to:

📚 targeted local promotion
📚 enhanced visibility on the National Book Tokens site
📚 ongoing support from the friendly National Book Tokens team
📚 the opportunity to be crowned National Book Tokens’ Bookshop of the Month, with promotion to 70,000+ followers across National Book Tokens’ social media channels, and a luxury treat hamper for your bookselling team!
 

"Being able to promote the bookshop events on National Book Tokens Local has been absolutely wonderful - the platform fills a need that we don’t have the resources to provide for ourselves and we know the platform reaches people because customers tell us!" - The Bookshop in Helston, Helston

“Using National Book Tokens Local has really helped broaden our reach to audiences who may otherwise not have heard of our events. We recently hosted Annie Garthwaite, and people came from as far away as Wigan to the event – they had missed her Northern appearances and discovered she was with us thanks to National Book Tokens Local!" - Script Haven, Worcester

"As a bookshop that's only recently opened, at Caper we have been grateful that National Book Tokens Local offers such an effective way of connecting to the wider local community who might not yet know about us, or who haven't visited yet – it's simple to use and a fantastic way to increase our reach." - Caper, Oxford

“It's especially good to know that it's reaching people who are already committed to supporting  bookshops. It's simple to use too which is always a bonus when you're running a business and juggling so many other things." - Westwood Books, Cumbria

“National Book Tokens Local helps us to connect to new customers who have not yet discovered The Mold Bookshop and it complements our own newsletters perfectly. I encourage other bookshops to use it as it is a great opportunity for them to expand their reach and grow their customer base." - The Mold Bookshop, Wales