The Booksellers Association of the United Kingdom & Ireland Limited

The Christmas Books catalogue offers independent booksellers a truly independent focused marketing and selling tool at a crucial time of year. 

Christmas Books provides the most effective sell-through with a full marketing support package, supported by National Book Tokens.                                                                                                                                
What's included in the Christmas Books catalogue: 
Christmas Books catalogue cover 2021 Christmas Books children's catalogue cover 2021
 - Free front and back cover customisation
 - 300 copies minimum order for overprinting 
 - A subsidy for door drops
 - A subsidy for local media advertising and specially produced artwork for you to use
 - Free Christmas Books social assets for you to use to promote your shop and the catalogue
 - Free catalogue dispenser and POS
 - Free digital edition of the catalogue through the Book2Look widget advanced marketing tool
 - Separate Children's catalogue
 - Fully supported by Gardners
 - The opportunity to show your QR code on the back cover overprint
- The main Christmas Catalogue introduction is written by Matt Haig with the Children’s Christmas catalogue introduction written by Malorie Blackman


Christmas Books
 is also the only catalogue with titles chosen by independent booksellers for independent booksellers and their customers.

Please note the order deadline for overprinted copies was 16th July 2021.
Non-overprinted copies of the Catalogue can be obtained from Gardners.

Download the Christmas Books 2021 order forms below. 
- Christmas Books 2021 order form
- Bookseller delivery form
- Bookseller artwork instruction form 

Wrapping paper 
We are delighted to advise that we are producing some Christmas wrapping paper again this year based on the cover of the Christmas Books catalogue. 
The paper comes in sets of 25 sheets measuring 700mm x 500mm, folded into quarters and printed single-sided on 100gsm recycled silk paper. 
The cost per set of 25 is £5.50 plus VAT, plus postage and packing.
To order please visit the BA Member shop. You will need to login using your BA account number. If you have forgotten your number please contact Kate Gunning
For more information on Christmas Books please contact