The Booksellers Association of the United Kingdom & Ireland Limited

Books Are My Bag

“Aren't bookshops wonderful? The staff are always welcoming, friendly and incredibly knowledgeable about their stock - and they are great places to browse, to explore, to stumble across new literary treasures. Long live bookshops.” - Malorie Blackman

Books Are My Bag is a nationwide campaign which celebrates bookshops - both independents and chains. This collaboration between publishers, authors and bookshops first launched in September 2013 and is the biggest ever promotion of high street bookshops. 

For many people bookshops conjure fond images of book readings, in-store cafes and delight at the discovery of a new author.  And in fact, 56% of all book buying decisions are made by consumers in a bookshop - but we must continue to celebrate - and shop in! - our fabulous high street bookshops (both chains and independents) to ensure they are not under threat.
  • 2016 Campaign

The 2016 campaign will take place Thursday 6th October (Super Thursday) until Saturday 8th October (Big Bookshop Parties). Award-winning designer Coralie Bickford-Smith will design the collectors' edition bag and our children's bag will feature a Winnie-the-Pooh design from Egmont Publishing to celebrate his 90th anniversary. 
  • 2015 Campaign
The 2015 campaign took place Thursday 8th October, Super Thursday and finished on Saturday 10th October. Award-winning artist Grayson Perry designed the collectors' edition Books Are My Bag bag and we had a wonderful children's bag designed by author and creator of the Charlie & Lola books, Lauren Child. 
  • 2014 Campaign
  • The 2014 campaign launched on Thursday 9th October, Super Thursday in the publishing calendar and finished on Saturday 11th October with Big Bookshop Parties. Award-winning artist Tracey Emin designed the limited-edition Books Are My Bag tote bag, available in both independent and chain bookshops. Like 2013, Books Are My Bag had a lot of support from authors and celebrities.
  • 2013 Campaign
  • During the 2013 campaign which took place on Saturday 14th September and ran through until Christmas, over 150 well-known book lovers were photographed holding the iconic BAMB bag, and the social media campaign connected thousands of book lovers to bookshops.

Civilised Saturday

Civilised Saturday, the antidote to Black Friday first took place on Saturday 28th November encouraging consumers to pop to a bookshop and find the Christmas gifts. The initiative is back for 2016, taking place on Saturday 26th November, Find out more about on the BAMB website, including all of the press from 2015. 

Shakespeare Saturday

Brand new for 2016, Shakespeare Saturday took place on 23rd April to celebrate the life of Shakespeare as 2016 marks the 400th anniversary of his death. Bookshops nationwide hosted events and sold the specially designed 'The Bard is my Bag' tote in-store. More information can be found here

The BFG is my Bag

We worked with Quentin Blake, Penguin Random House and the Roald Dahl Literary Estate to create a BFG tote bag to celebrate the release of the 2016 film release of the BFG (22nd July) and 100 years since the death of Roald Dahl as part of #RoaldDahl100. More information can be found here

Visit the Books Are My Bag website for further information.

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Alex Ferguson  Lorraine Pascale  Dawn O'Porter & Chris O'Dowd

Love books, love bookshops