The Booksellers Association of the United Kingdom & Ireland Limited

Caboodle local marketing for bookshops

Caboodle logo

If you’re a BA member and you’re registered to trade in National Book Tokens, then Caboodle is your FREE one-stop-shop for bookseller local marketing. The rewards programme from National Book Tokens allows bookshops to communicate with thousands of booklovers - for free! Booksellers can easily create attractive looking offers or updates – such as events news, author signings, free coffee, discounts. These will then:
  • Automatically be emailed to Caboodle members local to the bookshop
  • Appear on the Caboodle, National Book Tokens, Independent Bookshop Week, and Books are my Bag websites
  • Easily shared via Facebook and Twitter, or email newsletters

More information for booksellers

How Caboodle rewards work for consumers
Caboodle encourages bookshop loyalty with loads of competitions and giveaways that appeal to book lovers as well as targeted local offers that support high street bookselling. In addition, Caboodle directly rewards the purchase and use of National Book Tokens with extra value or a free book – giving customers another reason to shop locally. For more info, click here.

For a step-by-step guide to using Caboodle click here, or contact