World Book Day

WORLD BOOK DAY 2010 will be 4^th March

There are six £1 books published for World Book Day 2010 but five of them are actually flip books, so two books in one! These are:

Thomas & Friends - Egmont.
Kitten Chaos by Anna Wilson – Macmillan AND Magic Ballerina: The Magic Dance by Darcey Bussell (HarperCollins)
The Charlie Small Jounals: Valley of Terrors – David Fickling Books AND Dinosaur Cove: Battle of the Giants by Rex Stone – OUP
Grubtown Tales: The Great Pasta Disaster by Philip Ardagh - Faber & Faber AND Pongwiffy and the Important Announcement by Kate Umanksy - Bloomsbury
Jamie Johnson: Born to Play by Dan Freedman – Scholastic AND Young Samurai: The Way of Fire by Chris Bradford – Puffin
Walking the Walls by Chris Higgins AND Medusa Project: The Thief by Sophie McKenzie – Simon & Schuster
The £1 books were available to order from your wholesaler or direct from the publisher.

Buy One Give One Free

Buy One Give One Free is the new adult initiative for 2010 which booksellers registered for WBD can participate in if they wish. All participating booksellers will already have received full details.

Participating Publishers

The current list of publishers participating in Buy One Give One Free is:

Harper Collins
Hachette Group
Random House
Penguin
Macmillan
Simon and Schuster
Bloomsbury
Faber and Faber
Quercus including Maclehose Press
Profile including Serpents Tail
Granta including Portobello
Canongate
Atlantic
Icon
Short Books
Harlequin Mills & Boon
Oxford University Press
Myrmidon Books
Delancey Press
Prospera
Authentic Media

Giving to Charity

Giving a book is the theme of this new adult initiative for World Book Day, with which we want to encourage people to consider giving books to others.

To help generate footfall at your own bookshop for the duration of the offer, contact your local media about your participation. Adapt the template press release provided by World Book Day and send it to your local newspapers and/or radio.

While customers can choose to give their free second book to a friend or family, World Book Day would like to encourage shoppers to give their free book to charity. You may like to nominate a local charity who you can encourage your customers to give their free books to – is there a local charity for whom the books could raise valuable funds, or could you forge links with a local hospital or prison? You could even set up a receptacle in your bookshop to collect the books for the charity.

How to use the template press release

In the template you will see where you need to insert the name of your bookshop, its location, and information about your chosen charity if you choose one. You can also include a quote from someone at the shop.

In your quote you could say:

How pleased you are to be participating in the initiative
Highlight any special themes/series you are pushing at the moment
Comment on the charity you would like your customers to give their books to, if you have chosen one

How to contact your local media

Some general media tips:

Take a look at a recent edition of your local newspaper and you will be able to find the contact details for the News Editor. Alternatively look at their website, or call the newspaper directly to check. With radio you can often find out on their website how to contact the producers, or just give the station a call.
Most journalists now prefer emailed information, so send the press release over in an email. If you email to more than one contact at once, make sure you follow correct email etiquette and ‘blind copy’ (bcc) your list of contacts (it’s against the data protection act to circulate lists of email addresses). If you don’t hear back, give the contact a call a day later to check they received your email.
Make sure someone is available on the telephone number you give for further information and respond to requests as quickly as possible.

The 2010 WBD Book Token

National Book Tokens Ltd continue their support of World Book Day in 2010 by sponsoring the World Book Day £1 Book Tokens which will be distributed to all school children in the UK and Ireland. The £1 WBD Book Token include a minimum redemption of £2.99 (unless exchanged for the range of specially produced £1 books)

Point-of-Sale Material

All registered booksellers will be sent a free pack of Point-of-Sale material during February 2010.

Schools Pack

A Schools Pack, again sponsored by National Book Tokens, will be sent to schools, along with the WBD Book Tokens. Any bookseller who would like to see a copy of this Pack for info should contact sharon.down@booksellers.org.uk

Book Aid International

Book Aid International is the designated charity for World Book Day. Visit www.bookaid.org

The Schools Helpline number is Tel: (01634) 729810, Fax: (01634) 290175wbd@education.co.uk

For any further bookseller queries please contact sharon.down@booksellers.org.uk. For general World Book Day enquiries and details on Spread the Word please visit www.worldbookday.com.