Digital Marketing Help for Booksellers

Digital Marketing Education from WSI – We Simplify the Internet
With support from WSI, we have established a programme of education for members in the important subject of internet marketing.  The purpose of this is to help you to work out how to compete through using the internet, in an age when it has become an increasingly important aspect of everyday life, and as booksellers, we all need all the business we can get. 
 
Based in Toronto, Canada, WSI is the leading provider of digital marketing solutions and services for small and medium businesses across the world.  Through their Voice of Digital Marketing (VODM) programme, they help a number of National Associations in this way in North America and Canada, and we are delighted to be part of bringing this to the UK. 
 
Internet Marketing education programme
The education programme has two main elements to it:

• A series of educational webinars – presentations done over the internet delivered by one of their consultants – that cover material to help you understand the basics of internet marketing.  These run at monthly intervals and are accessible through your computer, so no need to travel anywhere.  The webinar format enables other staff members in your shop to hear the presentation at the same time as you, and WSI record the presentation so that you may replay it, and anyone who couldn’t be there can download the recording and play it at a convenient time.
• A website that provides a host of educational resources from WSI to help you get to grips with various aspects and apply it in your business.  The website is built around:
  • An information library of ‘white papers’, industry reports, best practice guides etc, also recordings of the webinars given by WSI and copies of the presentation slides
  • A blog, that provides guidance on a number of different technical aspects with which you will become familiar
  • A discussion forum – where you can ask questions both of WSI and of other BA members to share ideas and best practices.

 Voice of Digital Marketing microsite
Membership of the VODM programme is completely free to BA members, who need to register to participate.  To sign up for it, please follow this link which will take you through to the dedicated website hosted at WSI, and follow the ‘Register’ option from the main menu.   
 
If you have any questions about this programme, or need guidance on your internet marketing thoughts and ideas, WSI is on hand to discuss any aspect of the subject you may require, and to help you with implementing an effective strategy.  We have negotiated a discount against their services for you – 5% for all members, and 15% for those who participate in the programme, and they make special offers through the webinars from time to time too!
 
For further information
Your contact at WSI is Noel Moriarty, National Accounts Programme Ambassador for the Booksellers Association.  He can be reached on 0844 324 6021, by email at info@wsipolarisdigital.com or through their website at http://www.wsipolarisdigital.com