Social Media & Digital Marketing
Social Media for bookshops; connecting and building relationships with customers
A key marketing and community-building tool, social media is an extremely useful way to market your bookshop and connect with customers, and it's absolutely free! Nowadays, there are a lot of fantastic social media platforms available for businesses, including Twitter, Facebook, LinkedIn, Tumblr, Pinterest, YouTube and Instagram - all of which are great ways to establish relationships and connect with both new and existing customers.
"Twitter, Facebook and, increasingly Instagram, are huge weapons in the armoury of a 21st century bookshop. Daily we converse directly with customers via social media about books, event tickets and much more. As well as those direct conversations there are huge benefits in engaging with existing customers, potential customers and other social media users on all manner of different subject matters (often, but not always, bookish). It also builds your relationship with all of those folk, introduces you to new fans and invariably opens doors in unexpected ways via an audience which is much broader than the one you can reach from your physical shop alone." - Nic Bottomley, Mr B's Emporium Of Reading Delights
The BA uses social media channels to communicate with members, and to promote bookshops to consumers. We have been increasingly using social media to extend the reach of our campaigning work, with Independent Bookshop Week, IndieBound and Books Are My Bag all being active across a range of platforms, and bookshops actively supporting our work, and reinforcing the campaign messages.
The Booksellers Association
Books Are My Bag
IndieBound/Independent Bookshop Week
Need help with Social Media?
Our Digital Marketing Coordinator Kara Rennie is available to help you with any social media queries. We have a BA Social Media Guide available here to help you get set up with the social media basics. To book a social media bookshop visit or to contact her with any questions please email or call her on 02074214691.
Digital Marketing Education from WSI
In the past, we've hosted a series of educational webinars – presentations done over the internet which are delivered by one of the WSI consultants – that cover material to help you understand the basics of internet marketing. These are available to watch as part of the Voice of Digital Marketing programme below.
Voice of Digital Marketing microsite
Membership of the VODM programme is completely free to BA members. To sign up for it, please follow this link
which will take you through to the dedicated website hosted at WSI to register.
If you have any questions about this programme, or need guidance on your internet marketing thoughts and ideas, WSI is on hand to discuss any aspect of the subject you may require, and to help you with implementing an effective strategy. We have negotiated a discount against their services for you – 5% for all members, and 15% for those who participate in the programme, and they make special offers through the webinars from time to time too!
For further information
Your contact at WSI is Noel Moriarty and he can be reached on 0844 324 6021, by email at firstname.lastname@example.org
or through their website at http://www.wsipolarisdigital.com