Digital Marketing

Digital Marketing Education from WSI 

With support from WSI, we have established a programme of education for members in the important subject of internet marketing.  

We host a series of educational webinars – presentations done over the internet which are delivered by one of the WSI consultants – that cover material to help you understand the basics of internet marketing.  These run at monthly intervals and are accessible through your computer, so no need to travel anywhere.  The webinar format enables other staff members in your shop to hear the presentation at the same time as you, and WSI record the presentation so that you may replay it, and anyone who couldn’t be there can download the recording and play it at a convenient time.


Voice of Digital Marketing microsite
Membership of the VODM programme is completely free to BA members. To sign up for it, please follow this link which will take you through to the dedicated website hosted at WSI to register.
If you have any questions about this programme, or need guidance on your internet marketing thoughts and ideas, WSI is on hand to discuss any aspect of the subject you may require, and to help you with implementing an effective strategy.  We have negotiated a discount against their services for you – 5% for all members, and 15% for those who participate in the programme, and they make special offers through the webinars from time to time too!
For further information
Your contact at WSI is Noel Moriarty, National Accounts Programme Ambassador for the Booksellers Association.  He can be reached on 0844 324 6021, by email at or through their website at

Need help with Social Media?
Our Digital Marketing Coordinator Kara Rennie is available to help you with any social media queries. We have a BA Social Media Guide available here to help you get set up with the social media basics. To book a social media bookshop visit or to contact her with any questions please email or call her on 02074214691.