IndieBound is the BA’s marketing campaign for independent booksellers, encompassing Independent Booksellers Week. Its prime purpose is to promote the benefits of independent bookshops to consumers (and within the book trade), and to help booksellers continue a conversation with customers about the importance of healthy high streets, the positive consequences of shopping locally and independently and an active sense of community.
Supporting local, independent businesses means that pounds, jobs, diversity and choices stay local, creating strong, unique communities and happier citizens. IndieBound strives to promote this message, via booksellers, to the wider world.
IndieBound is was originally begun by the American Booksellers Association and in the US, it continues to bring together booksellers, readers, indie retailers, local business alliances, and anyone else with a passionate belief that healthy local economies help communities thrive. The ABA designed IndieBound in June 2008, and the BA's Independent Booksellers Forum (IBF), seeing what had happened in the US, and keen to create strong, positive messages about independence and the high street in the UK, adopted the programme on behalf of its independent members in November 2009, taking the first step in making IndieBound global.
The UK site www.indiebound.org.uk is primarily a booksellers site, though it does have some information for book-loving consumers too! On the site we have Booksellers Resources, links to useful organisations, bookseller DIY Point of Sale and a bookshop search so you can find your local IndieBound bookseller. Over time we will add more bookshops, more information on those bookshops and also book information, bringing books, readers and independent booksellers together on the site. The US campaign is already very well established, and you can see what they are up to by viewing www.indiebound.org
You can follow IndieBound UK on Twitter
Indie Bound Books
Extending the reach of IndieBound’s current trade-focused campaign, the website
is uniquely positioned as the antidote to algorithm-based, chart-led, celebrity-endorsed book recommendations; a forum where book lovers can share their passion for books and use the expertise of real booksellers to discover inspiring new reads. This is strongly supported by social media activity, predominantly on Facebook
, where readers can ask for personalised recommendations from booksellers and Twitter
Booksellers are encouraged to continue submitting recommendations throughout the year, and help answer requests for advice on Facebook